One Vision Housing decided to unify the development arm of the company.
Instead of creating a new brand for each development, we decided to unify the brand and create something that works in harmony with the parent brand of OVH. ‘Developments By’ was therefore created. A hexagon shape was used as a basis for the add on to the OVH logo, as well as a placeholder for each development name.
The shape was then used to create a suite of patterns for use on all materials, similar to those used with the parent brand.
Below you can watch the launch motion graphic, as well as an informative animation I created to help explain ‘Staircasing’ to customers and a selection of pages from the brand book I put together.