Leaders in UK financial services process automation

Holly Designs was approached by Freshvue, who wanted a complete refresh and new approach to their existing brand.

The logo uses a bold and contemporary sans serif font which is relevant to their corporate image whilst still being modern – complimenting and showcasing the icon.

We designed an icon using the letter ‘F’ as a visual, which is then mirrored in order to also create the letter ‘V’. The hard edges and angles make it a bold choice. The icon itself has the added effect of robotic style facial features – almost a metaphor for Freshvue being the face behind the software.

Their new brand approach was developed in to a new website for the company as well as business cards. You can view their site by visiting:

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